Focusing on a business process, workload, specializations, vertical industry will significantly help you differentiate your offerings, increase margins, build innovative new intellectual property and acquire and retain new customers. Many partners adopt a horizontal, mass market approach when launching new cloud solutions. Unfortunately, casting a wide net often results in scarce leads, poor conversion and long, expensive sales cycles that typically end in no decision or heavy discounting. Learn how a vertical go-to-market strategy can help you accelerate and improve your customer acquisition.
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