Demonstrating expertise above and beyond the product or service can be leveraged to create true business impact and drives revenue. Done poorly, it creates risk. Join this session to chart the right course by looking through the lens of the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study. In this session we cover the why and the how of thought leadership along with recommendations to ensure it resonates with your customers.
You need to click Enroll to unlock the Learning Path courseware.
You are now enrolled in this learning path. Use the Launch Course or Launch Assessment buttons below to access the courseware.
|To access this content, you will need an access or discount code. If you have an access or discount code, please enter it here and click Submit.|